Easing the human side
of the AI transition
The people part is harder than the code.
The widespread adoption of AI has raised awareness of its technical side, but it also has a human side that's much more subtle. Traditional roles and teams change, and people stop trusting decisions. Those shifts slow you down much more than changing the way code is written does.
Our work with you is to surface the actual issues, both technical and human, and help move your team forward.
Where we come in
Which of these is happening on your team?
Open any card for how we'd handle it, and where we've done it before.
Resisting the AI rollout
Your senior engineers are dragging their feet on the AI rollout, and leadership is getting frustrated.
How we've handled it at Elbit SystemsTwo camps over AI
Half your team trusts what the AI writes. The other half tries to verify everything, which carries a high price tag.
How we've handled it at Sunbit and RedisSee through the politics
You're about to make an expensive call about someone on your team, on evidence you don't trust.
How we've handled it at BandEach team's own AI rules
Your backend and frontend teams have each set their own standards for agentic coding, and they're drifting into silos.
How we've handled it at Line5 and UltimaExperts outside the code
Everything your experts know reaches the product through an engineer, and that hand-off is where your time goes.
How we've handled it at AMR biotech startupRoles lag behind AI
The work is changing faster than the roles, and the people least sure where they fit are the ones you can't afford to lose.
How we've handled it at Enigma and RedisEarly bet, or wrong bet?
Your AI bet is struggling, and nobody inside the argument can tell you whether it needs more time or was a bad call.
How we've handled it at Redis, Enigma, and IBMThe wrong argument
Since the reorg, your teams don't share a definition of done, and it shows up in every technical argument you have.
How we've handled it at IBMAbout us
Trust we've already tested
We're Philipson Abadi, a partnership built on shared judgment and decisions made together. Each of us has spent 25+ years building and leading engineering teams across areas as diverse as distributed systems, machine learning, storage, embedded software, and bioinformatics.
We've led teams through this and similar transitions before, and this past year we've been in the code ourselves, with the same AI agents your engineers are using.
More about us
Our approach
Both halves of the problem
We bring two important and complementary capabilities to the same conversation: technical credibility and organizational insight. We listen to your people and name what's actually going on. What you're buying is our judgment in the room, working the problem with you in real time.
Read moreServices
Ways to work together
Contact
Let's talk
If you want your senior engineers on board and the technical arguments actually settled, that starts with a conversation.
Prefer another way to reach us?
- Email: info@phab.co.il
- Phone: +972-55-7793276











